In 2009, the Lamar Hunt Super Bowl Gallery was opened and includes dynamic displays featuring one-of-a-kind game artifacts along with exciting interactive video kiosks highlighting every Super Bowl, the great plays and the game’s stars. Stories like how the merger of the AFL and NFL resulted in the creation of sport’s ultimate championship game; the significance of the first four Super Bowls; and how the game has risen to unsurpassed levels of popularity worldwide is now presented in grand fashion.

In the center of the gallery is the state-of-the-art SUPER BOWL THEATER. Visitors experience the sense of awe and excitement that is the Super Bowl as the full force of the most recent game is presented through the cinematic magic of NFL Films.   

The Super Bowl Theater currently highlights the 2014 NFL Season capped by the New England Patriots victory in Super Bowl XLIX.