Custom Ford F-150 promotes Hall

The Pro Football Hall of Fame has partnered with local truck cap and tonneau cover manufacturer A.R.E. to build a customized 2011 Ford F-150 that promotes the Hall of Fame's mission to honor individuals who've made outstanding contributions; preserve pro football's historic documents and artifacts; educate the public; and promote the positive values of the sport.

Featuring iconic Hall of Fame styling, the companies will recreate the Pro Football of Fame experience by painting the truck with a silhouette of Fawcett Stadium and remodeling the interior with pigskin leather and material resembling the gold Pro Football Hall of Fame jackets. In addition, the bed of the truck will display Hall of Fame memorabilia while a wrap on the inner sidewall of the truck bed will simulate the Hall of Fame Gallery, where the Hall of Famers' bronze busts are displayed.

"Our goal in creating this Hall of Fame/A.R.E. truck is to celebrate America's fascination with professional football and the tailgating experience while also promoting the Pro Football Hall of Fame's mission to preserve this beloved pastime," said Dave Motts, the Hall of Fame's Vice President-Marketing/Operations.

"Throughout the coming year, we will take the Hall of Fame experience on the road by displaying our truck at football games, various automotive shows and of course our annual Pro Football Hall of Fame Enshrinement Festival events," Motts stated. "At the end of its promotional tour, we will auction off the truck to benefit the Hall of Fame Museum, a 501(c)(3) not-for-profit organization."

A portion of the proceeds will also benefit the Specialty Equipment Market Association (SEMA) Cares charities, ChildHelp and Victory Junction Gang Camp.

In addition to Hall of Fame elements, the truck will be outfitted with the latest automotive products, including an A.R.E. LSX Series fiberglass tonneau cover equipped with a fold down, flat-screen TV to watch pre-game action or play football-inspired video games. The top of the tonneau cover will feature autograph signatures from dozens of Pro Football Hall of Fame members.

Follow the truck on Twitter at Twitter.com/F150ProFballHOF

Learn more about the Hall of Fame F-150 at www.youtube.com/Outfit4Life beginning this fall.

Follow the Hall of Fame on Twitter at Twitter.com/ProFootballHOF