National promotion offers consumers a chance to win an all-access package to the 2010 Pro Football Hall of Fame’s Enshrinement Festival
Land O’Frost, the nation’s third largest lunchmeat brand, today announced that it has teamed up with the Pro Football Hall of Fame to launch a national contest called, “Hall of Fame Instant WIN Scratch Game.” During the promotion period, Land O’Frost consumers have an opportunity to win a unique and one of a kind VIP experience at the Pro Football Hall of Fame’s 2010 Enshrinement weekend.
The contest, which kicked off January 1, will field 6 million instant win game cards in packages of Land O’Frost One Pound Premium® brand luncheon meats. Consumers have until March 27, 2010 to claim prizes. The unique grand prize is a trip for four to the 2010 Pro Football Hall of Fame Enshrinement Festival in Canton, Ohio on Saturday, August 7. The grand prize package includes airfare and hotel, VIP access to the 2010 Pro Football Hall of Fame Enshrinement Ceremony, premium tickets to the Hall of Fame Game and special access to the Pro Football Hall of Fame Gameday Roundtable Luncheon featuring the Class of 2010.
Finalists for the 2010 Hall of Fame Class which will be formally announced on Saturday, Feb. 6 include Emmitt Smith, Jerry Rice, and Tim Brown.
In addition to the grand prize, consumers also have the opportunity to win one of 100 first prizes of an autographed football by the entire 2010 Pro Football Hall of Fame Class and one of 500 second prize winners could receive an official 2010 Pro Football Hall of Fame Commemorative Game coin.
“Land O’Frost is always looking for new and exciting ways to reward our consumers, while driving incremental sales growth for our retail customers. We are proud to team up with an incredible organization like the Pro Football Hall of Fame,” said Stephan Williams, Vice President of Marketing at Land O’Frost. “We’re confident that this contest demonstrates an added value to consumers, reaches our core loyal audience and will incent new shoppers to our great tasting lunchmeat.”
For a chance to win, consumers can play the “scratch and win” game insert found on select packages of Land O’Frost Premium One Pound Lunchmeat. The game package also includes a coupon for 60¢ off the next purchase of Premium brand lunchmeats.
Land O’Frost will be supporting its promotion through national advertising and marketing efforts including full-page advertisements featuring Hall of Fame quarterbacks Steve Young and Troy Aikman (teammates of 2010 Pro Football Hall of Fame finalists Rice and Smith) in a nationwide Sunday FSI coupon circular with over 40 million circulation. Retailers across the country will feature in store signage and promotional displays of the event, and both Young and Aikman will have prominent placement on the Land O’Frost website during the promotion.
For more information on the promotion, consumers can visit landofrost.com.
About Land O’Frost
Land O’Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O’Frost include: Land O’Frost Premium® One Pound the top selling deli pouch in the U.S.; Land O’Frost DeliShaved®, and their ultra premium line Land O’Frost® Bistro Favorites™. Information on several additional items can be found on their website. The Land O’Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O’Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information.
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