Jerry Jones Dallas Cowboys

“Nobody ever got to the top trying to have it on his best day. Football shows you how to do it when it’s not your best day.”

Jerry Jones stewardship of the Dallas Cowboys has led to unprecedented results and success for one of the most notable sports franchises in the world. Jones’s leadership in areas of sports marketing and promotion have not only profoundly impacted the Cowboys but has influenced the landscape of the entire National Football League and America’s sports culture.

The Cowboys Owner, President and General Manager, took over the franchise in 1989 and quickly restored the winning tradition in Dallas. Jones became the first owner in NFL history to lead his team to three Super Bowl titles in his first seven years of ownership.

The first decade of the Cowboys under Jones’s guidance resulted in seven playoff appearances, six division titles, four conference championship games and becoming the first team ever to claim three Super Bowls in a four-season span. With Jones at the helm, the Cowboys earned victories in Super Bowls XXVII, XXVIII and XXX.

The commitment to winning continues as the Cowboys advanced to the postseason in 2016 which marked the team’s 13th postseason appearance in the Jones’s era.   

His vision extends far beyond success on the football field. He was the driving influence behind the creation and development of AT&T Stadium, considered the “crown jewel” of all sports venues, which opened in 2009. Millions of fans have attended a multitude of sports and entertainment events and tours to experience the grand 100,000 plus seat stadium.

The co-captain of the 1964 Nation Champion Arkansas Razorbacks has contributed as a member of wide range of league committees and his innovations in areas of marketing, sponsorship, television, stadium management, labor negotiations and television has shaped and enhanced the NFL’s standing as the premiere sports league in the world.

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