George Halas led the West to a 31-17 win in 1964.
- George Allen (1967, 1969)
- Paul Brown (1951-1954)
- Bill Cowher (1994, 1997, 2001, 2004)
- Weeb Ewank (1959)
- Ray Flaherty (1939, Dec. 1940, Dec. 1942)
- Tom Flores (1966)
- Joe Gibbs (1987)
- Sid Gillman (1956, 1962, 1964-1966)
- Bud Grant (1979)
- George Halas (Dec. 1940, Jan. 1942, 1964)
- Curly Lambeau (Jan. 1940)
- Tom Landry (1967, 1969, 1973-1974, 1980, 1983)
- Marv Levy (1989)
- Vince Lombardi (1961, 1963, 1966)
- John Madden (1971, 1974-1976)
- Chuck Noll (1973, 1977, 1985)
- Steve Owen (1939, Jan. 1940, Jan. 1942)
- Don Shula (1965, 1968, 1982, 1986, 1993)
- Hank Stram (1963)
- Bill Walsh (1984)