Alvin Ray Rozelle. . .Surprise choice to replace Bert Bell, 1960. . . Generally recognized as premier commissioner of all professional sports. . .Created, maintained NFL's image of stability, integrity. . . Negotiated first league-wide TV contract, 1962. . .Skillfully handled AFL-NFL "war" plus merger, league restructuring that followed. . Developed Super Bowl into premier attraction. . .Born March 1, 1926, in South Gate, California. . .Died December 6, 1996 at age of 70.
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