Hall of Famers join in Bud Light Pre-Draft Party

Pro Football Hall of Fame Enterprises to co-host April 27th party in NYC

As part of the multi-year sponsorship as the official and exclusive beer of the National Football League announced in May 2010, Bud Light will have a big presence at the 2011 NFL Draft in New York City later this month. The centerpiece of Bud Light’s NFL Draft activation is the “Best Round Ever” consumer contest*, which offers a $10 million grand prize to the fan (21 years of age or older) who perfectly predicts the first round of the 2011 NFL Draft Official rules and entry for the Best Round Ever sweepstakes are available at www.facebook.com/BudLight.

Also, adult fans can enter the “Bud Light NFL Draft VIP Experience” sweepstakes** on Bud Light’s official Facebook page between April 1-15 for a chance to win a trip for two to the NFL Draft in New York City. Winners will also receive access to Bud Light’s exclusive Best Round Ever pre-draft party – emceed by Pro Football Hall of Famer Jerry Rice on Wed., April 27.

The Best Round Ever pre-draft party, co-hosted by the Pro Football Hall of Fame, will feature Hall of Famers Harry Carson, Franco Harris, Warren Moon, Anthony Muñoz,  and Shannon Sharpe. The group of football legends will conduct a first round mock draft and a Q&A with fans in attendance. Tickets for the Best Round Ever pre-draft party are available on a first-come, first-served basis to adults who register for tickets to day two of the NFL Draft through www.1iota.com.

Fans not able to attend the pre-draft party in-person can still watch the Hall of Famers’ mock draft through a special live stream on Bud Light’s official Facebook page.

{GALLERY}“Watching the Best Round Ever pre-draft party with Bud Light is a great way to preview the Draft on the eve of the first round,” said George Veras, president/CEO, Pro Football Hall of Fame Enterprises. “Football fans will have the rare opportunity to hear six Hall of Famers discuss and debate the next generation of stars, and the Hall of Famers’ mock draft might even provide fans the insight they need to secure the ‘Best Round Ever’ and win $10 million.”

“The NFL Draft has become an unofficial holiday for fans – something they begin looking forward to almost as soon as the previous season ends,” said Mike Sundet, senior director, Bud Light. “It’s also a highly social event, which makes it a perfect fit for Bud Light. Best Round Ever is a great first play with NFL fans, beginning with an opportunity to win $10 million doing what they do already, and extending into many other ways to experience the Draft.”

“We are pleased that Bud Light is giving our fans exciting ways to be a part of one of the most highly anticipated events on the NFL calendar,” said Keith Turner, the NFL’s senior vice president of media sales and sponsorship. “Our fans are the heart and soul of the Draft and the involvement of Bud Light and the Pro Football Hall of Fame will further elevate the experience for some of our most dedicated fans.”

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*“Bud Light Best Round Ever Draft Contest” NO PURCHASE NECESSARY. Contest open to residents of the United States (except CA) who are 21 years of age or older. Contest begins at 12:00:00 a.m. Central Daylight Time (CT) on 4/1/11 and ends at 5:59:59 p.m. CDT on 4/28/11

**“Bud Light NFL Draft VIP Experience” NO PURCHASE NECESSARY. Contest open to residents of the United States (except CA) who are 21 years of age or older. Contest begins at 12:00:00 a.m. Central Daylight Time (CT) on 4/1/11 and ends at 11:59:59 p.m. CDT on 4/15/11