Molson Coors, Pro Football Hall of Fame Launch Partnership at Football's 'Greatest Gathering'
As a Proud Partner of the Pro Football Hall of Fame, Molson Coors and its family of brands were featured prominently this past weekend during “The Greatest Gathering in Football” – the duo Enshrinements of the Centennial Class of 2020 and the Class of 2021 and related events that kicked off the 2021 pro football season.
Under their agreement, Molson Coors and the Pro Football Hall of Fame will work together on national advertising campaigns, consumer promotions, retail point of sale displays, packaging and other initiatives featuring the Hall of Fame and its elite enshrinees.
The company’s extensive lineup of iconic beer brands can be found worldwide and includes Coors Light, Miller Lite, Blue Moon, Coors Banquet, Miller High Life, Molson Canadian, Peroni, Leinenkugel’s Summer Shandy and many more. Molson Coors also produces hard seltzers under several labels, including Topo Chico Hard Seltzer and Vizzy, plus such specialty beverages as nonalcoholic beers, wine spritzers, hard ciders and gourmet sodas.
“Molson Coors is honored and excited to partner with the Pro Football Hall of Fame,” said Adam Dettman, head of partnerships, North America, for Molson Coors. “The framework we’ve created allows our portfolio of iconic brands to show up strategically in key moments, starting with Enshrinement Week, and continuing throughout the year. We take great pride in the opportunity to collaborate with the Pro Football Hall of Fame and Gold Jackets as we look to deliver impactful national and regional programs.”
Molson Coors will have a robust presence at the Pro Football Hall of Fame Merlin Olsen Super Bowl Luncheon, held annually on the Friday before the championship game in the host city. Dozens of Hall of Famers and other Legends attend.
The company’s primary brands, Coors Light and Miller Lite, were featured during events surrounding Enshrinement Week Powered by Johnson Controls and will be again at the upcoming 2021 Black College Football Hall of Fame Classic over Labor Day Weekend and at other Hall of Fame-driven events.
“We are proud to have Molson Coors as a new Proud Partner of the Pro Football Hall of Fame, and we were excited to launch our new, fully integrated, year-round partnership at ‘The Greatest Gathering in Football’ this past weekend,” said Pat Lindesmith, Chief Partnership Officer & Senior Vice President of Gold Jacket Relations at the Hall. “This partnership will enable the Hall of Fame to further advance its Mission by providing meaningful support to our events.”