Pro Football Hall of Fame, Molson Coors extend partnership and add Hall of Fame Village to agreement
Multiyear deal includes numerous sporting, entertainment events and 2022 Enshrinement Week
CANTON, OHIO – The Pro Football Hall of Fame and Molson Coors have extended their partnership through a multiyear deal that adds Hall of Fame Village.
Under their agreement, Molson Coors and the Pro Football Hall of Fame will work together on national advertising campaigns, consumer promotions, retail point of sale displays, packaging and other initiatives featuring the Hall of Fame and its enshrinees.
“At Molson Coors, we are all about people making great memories and getting the most out of every moment, whether that's supporting your local team and celebrating Pro Football Hall of Fame enshrinees, or relaxing with friends and family,” said Adam Dettman, head of partnerships-North America for Molson Coors. “We’re excited to continue our partnership with the Pro Football Hall of Fame, expand our partnership with Hall of Fame Village and continue working to elevate the fan experience at Tom Benson Hall of Fame Stadium.”
Molson Coors will have a robust presence at the Pro Football Hall of Fame Merlin Olsen Super Bowl Luncheon as the official beer partner for the event held annually on the Friday before the championship game in the host city. Dozens of Hall of Famers and other football Legends attend each year.
The company’s primary brands, Coors Light and Miller Lite, will be featured at events surrounding Enshrinement Week, the upcoming 2022 Black College Football Hall of Fame Classic over Labor Day Weekend and at other Hall of Fame-driven events such as “Best Football Day Ever” this fall.
“We are proud to continue our partnership with Molson Coors as the official beer of the Pro Football Hall of Fame,” said Pat Lindesmith, Chief Partnership Officer at the Hall. “Molson Coors will provide extensive event support throughout the year, including the upcoming Enshrinement Weekend.”
As part of the marketing partnership, sports fans, concert goers and guests of the wide variety of other events and programming offered at Tom Benson Hall of Fame Stadium can enjoy the Coors Light Zone branded area located within the Extra Point Plaza and onsite promotions at the stadium during the Pro Football Hall of Fame Game and Hall of Fame Village events throughout the year.
“Molson Coors is known for its iconic brands that celebrate all life’s moments, and it’s in that same spirit that we believe this partnership will enhance our fan experience,” said Vic Gregovits, executive vice president, Sales and Marketing.
Becoming partners in safety is also a priority and part of this agreement. Guests will be encouraged to drink responsibly through a $5 discount pass for a Lyft ride.
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