Pro Football Hall of Fame, Sugardale extend long-standing partnership

General Published on : 2/25/2026

Company named title sponsor for Sugardale Fan Fest

The Pro Football Hall of Fame and Sugardale have extended their long-standing partnership, continuing a shared commitment to enhancing the fan experience and celebrating the greatest of the game.

As part of the new agreement, Sugardale will become the title sponsor of the Sugardale Fan Fest, a signature event held during Pro Football Hall of Fame Enshrinement Weekend presented by Novartis in Canton in August to welcome the newest class of enshrinees to the Hall.

Sugardale Fan Fest is a family-friendly, interactive outdoor festival featuring live entertainment, food offerings, sponsor activations and Hall of Famer appearances. It provides fans a uniquely immersive Hall of Fame experience.

“Sugardale has been an integral part of this community for more than 100 years, and the Hall is thrilled to continue our partnership,” said Jim Porter, president & CEO of the Pro Football Hall of Fame. “We are proud to work with such a respectable organization and appreciate the support of the company and its many employees who visit the museum.”

As a proud partner of the Pro Football Hall of Fame, Sugardale will continue to collaborate on exclusive and engaging promotions and marketing efforts throughout the year.

“Our long-standing partnership with the Pro Football Hall of Fame reflects a shared commitment to community, tradition and unforgettable fan experiences,” said Alicia Pucky, vice president of corporate responsibility at Sugardale. “We are proud to be the title sponsor of Sugardale Fan Fest, showcasing the legacy of the Sugardale brand as part of Enshrinement Weekend while celebrating the fans, families and traditions that make the event so special.”

For more than 100 years, Sugardale has crafted craveable, slow-smoked meats – staples in restaurants, homes and stadiums across the globe. The company partners with leading restaurant chains and retailers nationwide, delivering premium quality and innovative products like bacon, ham, hot dogs and sliced meats.

“We’re committed to doing things the right way – with quality, safety and customized solutions for our partners always top of mind,” Pucky said.