Pro Football Hall of Fame, Raising Cane's announce partnership for 2026

The Pro Football Hall of Fame and Raising Cane’s announced a partnership that will include naming rights and activation opportunities throughout 2026.

With designation as the “Official Chicken of the Pro Football Hall of Fame,” the company will be the title sponsor of the Raising Cane’s Concert for Legends featuring Lainey Wilson this summer and will be title sponsor of the entertainment stage at the Sugardale Fan Fest to be held near the Hall of Fame’s campus in Canton this August.

Raising Cane’s also plans to host events at some of its locations this year that will include members of the Pro Football Hall of Fame.

Raising Cane’s owner and founder Todd Graves plans to be on-site for Fan Fest to donate some of his signed memorabilia during an unveiling event, creating a unique, memorable experience for guests.

Sugardale Fan Fest is a family-friendly, interactive outdoor festival featuring live entertainment, food offerings, sponsor activations and Hall of Famer appearances. It provides fans a uniquely immersive Hall of Fame experience. It is scheduled for Aug. 5-9, primarily in the main parking lot at Stadium Park.

“Raising Cane’s is one of the fastest-growing restaurant brands, and that is because of its great food and great ideas for engaging with its customers,” said Jim Porter, president & CEO of the Pro Football Hall of Fame. “We are eager to see how this relationship develops this year and, hopefully, long into the future.”

The Pro Football Hall of Fame soon will be announcing musical acts that will be performing from the Raising Cane’s Stage during the Sugardale Fan Fest.

Tickets for the Raising Cane’s Concert for Legends featuring Lainey Wilson can be purchased here.