You
have
to
be
able
to
have
a
grasp
of
everything.
I
have
a
grasp
of
the
organization.
I
make
all
the
final
(major)
decisions.
And
that’s
the
way
we're
going
to
be.
We
have
good
people
there
who
are
able
to
run
that
operation.
And
we've
got
a
great
rapport…a
great
interaction.
And
that's
what
it
takes
to
make
a
good
organization.

Ed DeBartolo, Jr. purchased the San Francisco 49ers in 1977 with a vision of creating a top-notch organization on and off the field. He succeeded in his goal, as he led the franchise to unprecedented winning during his tenure as the team’s Chief Executive Officer.

The transformation was not instant, as the 49ers suffered back-to-back 2-14 seasons to close out the decade. In 1979, he hired 47-year-old Bill Walsh as the team’s head coach, drafted a quarterback from his alma mater, Notre Dame, by the name of Joe Montana and created an atmosphere conducive to winning. The fortunes of the franchise changed soon thereafter. By 1981, the 49ers finished 13-3 to claim the NFC West Division title, then won hard-fought playoff battles with the New York Giants and Dallas Cowboys before capping the year with a thrilling 26-21 victory over the Cincinnati Bengals in Super Bowl XVI. The season marked just the beginning for a team that soon would dominate the decade and continue their winning ways throughout DeBartolo’s term as CEO.

DeBartolo, who had a reputation as a “players’ owner,” created a first-class atmosphere and infused the roster with talent that resulted in San Francisco enjoying an amazing string of winning seasons. The team averaged an astounding 13 wins per season, including playoffs, during a span from 1981 to 1998 (not including the strike-shortened 1982 season). The 49ers during DeBartolo’s reign claimed 13 division titles, made 16 playoff appearances, advanced to the NFC Championship Game 10 times and became the first franchise to win five Super Bowls.

The other DeBartolo-led 49ers teams that won Super Bowl rings came during the 1984, 1988, 1989 and 1994 seasons. San Francisco defeated Miami in Super Bowl XIX, the Bengals again in Super Bowl XXIII, followed by lopsided wins over the Denver Broncos in Super Bowl XXIV and the San Diego Chargers in Super Bowl XXIX.

The franchise posted the best winning percentage in the NFL in both the decades of the 1980s and 1990s. DeBartolo was named the NFL Man of the Year by The Football News in 1989 as recognition as the sport's top executive.

Aside from his role with the team, DeBartolo was highly respected inside NFL circles and served on the league’s Realignment and Expansion committees.

Championship Teams

1981 San Francisco 49ers (NFC West Division, NFC, Super Bowl XVI champions)
1983 San Francisco 49ers (NFC West Division champions)
1984 San Francisco 49ers (NFC West Division, NFC, Super Bowl XIX champions)
1986 San Francisco 49ers (NFC West Division champions)
1987 San Francisco 49ers (NFC West Division champions)
1988 San Francisco 49ers (NFC West Division, NFC, Super Bowl XXIII champions)
1989 San Francisco 49ers (NFC West Division, NFC, Super Bowl XXIV champions)
1990 San Francisco 49ers (NFC West Division champions)
1992 San Francisco 49ers (NFC West Division champions)
1993 San Francisco 49ers (NFC West Division champions)
1994 San Francisco 49ers (NFC West Division, NFC, Super Bowl XXIX champions)
1995 San Francisco 49ers (NFC West Division champions)
1997 San Francisco 49ers (NFC West Division champions)

Championship Games

1981 NFCSan Francisco 49ers 28, Dallas Cowboys 27
1983 NFC – Washington Redskins 24, San Francisco 49ers 21
1984 NFCSan Francisco 49ers 23, Chicago Bears 0
1988 NFCSan Francisco 49ers 28, Chicago Bears 3
1989 NFCSan Francisco 49ers 30, Los Angeles Rams 3
1990 NFC – New York Giants 15, San Francisco 49ers 13
1992 NFC – Dallas Cowboys 30, San Francisco 49ers 20
1993 NFC – Dallas Cowboys 38, San Francisco 49ers 21
1994 NFCSan Francisco 49ers 38, Dallas Cowboys 28
1997 NFC – Green Bay Packers 23, San Francisco 49ers 10

Super Bowls

Super Bowl XVISan Francisco 49ers 26, Cincinnati Bengals 21
Super Bowl XIXSan Francisco 49ers 38, Miami Dolphins 16
Super Bowl XXIIISan Francisco 49ers 20, Cincinnati Bengals 16
Super Bowl XXIVSan Francisco 49ers 55, Denver Broncos 10
Super Bowl XXIXSan Francisco 49ers 49, San Diego Chargers 26